There’s no formula for a perfect portfolio. There’s no format that’s guaranteed to land you clients, as long as you follow it. However, there are certain questions that a prospective client has in mind when he’s looking for a web designer. If your portfolio can supply the answers a client wants, you can improve your portfolio’s ability to convince a client and land a new project.
Your portfolio may not be the only way that your clients find you, but it’s likely that most of your clients have at least seen it at some point. In many cases, your portfolio is the first impression you get to make. It is crucial to have a portfolio that is both eye-catching and informative.