When building a new website or re-designing an existing one, web designers are faced with all kinds of significant challenges, including keeping the client happy, creating a site that gets results, and catering to users at the same time. During the design and development process it’s easy to get distracted and overlook the significance of usability. Since we’re the ones creating the site, we know it much better than any visitor will, and sometimes it’s easy to forget about the impact on users.
Building a truly usable website requires the right kind of priorities and testing. With the emphasis only on creating a great-looking site or one that is effectively monetized, usability can easily wind up taking a back seat. Throughout the design and development process, make an effort to view the site as if you were a first-time visitor and see if it changes your opinion on the strengths and weaknesses of the site.
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