All posts in articles

The Important Aspects of Typography

01/10/2011 | articles


Typography is simply defined as the art of composing or arranging text i.e. characters, letter and type, in a visually pleasing manner. Different colors, fonts and composition have varying psychological effects on the viewer. That is why it is important to make the right choices in typography when you create graphics for your company’s brand identity.

The first impression of your advertisement depends on the visuals. The placing, organization and the color scheme decide whether the reader will continue viewing your ad or website. Here are a few important points to remember.

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Understanding Social Media Marketing BEFORE Using it

01/10/2011 | articles


Social network is the trend nowadays. From youngsters to elders, everyone finds themselves engrossed in one, two or even more social media sites. But speaking about social marketing, it is divided into two groups. The first group is the description on how to raise the social condition around the globe through the entire process of marketing and the latter group uses the social networks as an internet-based tool to advertise or market a business. In the following paragraphs, we will be dealing more on the second definition in order to comprehend the idea of social marketing.

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How to Manage your Freelance Portfolio

01/10/2011 | articles, Freelance


Marinating a consistent (and paying) client base presents the biggest risk in to freelancers trying to make a living on their own. Part of building a solid clientele depends on the way you present yourself to potential clients. This means building a professional and impressive portfolio that showcases your skills in whatever area you specialize, whether you’re a graphic designer, writer, or web developer. As a gateway to more employers (and potentially more money), your portfolio can make or break your freelancing prospects. Your portfolio should reflect the best of abilities; when your potential client leafs through the featured pieces they should feel assured in the strength of your abilities. Below I’ve listed some of the more important tips to bear in mind when you’re managing your portfolio to be presented to your next client.

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7 Key Secrets of a Successful Website

30/09/2011 | articles


Many successful companies, it seems, can create anything – except an effective website. I am always amazed that so many top professional firms – in manufacturing, industry, engineering, sales, and many other areas – have websites that are poorly designed, hard to navigate, impractical, and impossible for search engines to find. The same managers, who demand high performance, efficient design, practicality, and minimal waste, don’t seem to demand the same things from their website. Here are a few tips:

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Conversation Techniques For Designers

30/09/2011 | articles


Designers are visually literate creatures. We use visuals to express our ideas, whether by building wireframes, sketching interfaces or pushing pixels. As a result, the majority of knowledge captured when we design a product is some form of “corporate memory”: a combination of assets and documentation. This creation of visual artifact is widely regarded as our most effective means of communicating thought through a product. However, creating a product takes more than just documentation, and much of it is communicated not visually, but verbally.

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How To Find The Right Hosting Platform For Your Design Blog

28/09/2011 | articles


There are so many web hosts to choose from that it’s almost impossible to know every one. Every blogger has the problem of finding the right host, because at a moment, that choise will be critical to the success of his website. Most hosting packages start from as low as $4.95 per month for shared environments. These kind of packages are good for small websites that don’t have tens of thousands of visitors. Established big websites have strong budgets that consist in thousand of dollars. They can’t afford to have web host related problems. Gaining visitors is a hard task and loosing them is not an option.

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Designing With Tablets in Mind: Six Tips to Remember

28/09/2011 | articles, Design


Today I’m going to recap some concrete considerations you should make in order to make sure your web design is optimized for use on a touch-based tablet. In March, I wrote an article entitled How the iPad (and Tablets) Are Driving a New Age of Web Design. In that article, I looked at the iPad – a platform I’d been using on a daily basis for about ten months – and how it had changed the considerations of the modern web designer. With the rise in tablets (or, rather, the rise of the iPad), touch inputs are being used much more often when browsing the web. It’s a different story to smartphones, who often have a specialist touch site. In that article, I looked at the concepts of designing for tablets, such as designing for new resolutions. While very similar, this article will cover considerations you should be making for touch driven devices.

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What to Know When You Printing Images

27/09/2011 | articles


After taking pictures the next obvious step is to see the result. This is possible by making prints of Images. When black-and-white photography was popular, enthusiasts of this hobby generally gave the exposed films to professional studios/laboratories, but sometimes they developed and printed them at home. This was so because photography, being a hobby, people enjoyed indulging in it and took pride in showing the results of their personal endeavors. With the advent of color photography, this hobby received a setback because, besides being much more elaborate and cumbersome, printing was more expensive and time consuming.

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The Artwork of Jeff Huang

27/09/2011 | articles, Design


In late 2008 we introduced you to the work of Jeff Huang. Huang is a designer and Depthcore artist living in New York City who specializes in digital illustration and photo manipulation. I recently had the opportunity to meet Huang in person at the Depthcore Exhibition in Soho. Since it has been a while since we have featured him on this site, we decided to show you some of his most recent works. Please take a moment to review what Huang has been working on over the last 3 years.

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