Typography is simply defined as the art of composing or arranging text i.e. characters, letter and type, in a visually pleasing manner. Different colors, fonts and composition have varying psychological effects on the viewer. That is why it is important to make the right choices in typography when you create graphics for your company’s brand identity.
The first impression of your advertisement depends on the visuals. The placing, organization and the color scheme decide whether the reader will continue viewing your ad or website. Here are a few important points to remember.