Formulating the social media strategy for any business involves answering quite a few ‘whys’, ‘hows’, ‘whats’ etc. This article explores the intermediate decisions to be taken by a firm in its social media journey right from conceptualization of entry to launch.
Customers are bombarded with messages from various newspapers, TV channels etc. It is quiet natural for a typical consumer to be exposed to the same brand’s message, through the newspaper, radio jingles and the outdoor hoardings.
