Design is an interesting element whether for tangible goods or not. In the tangible goods industry, packaging design can sometimes affect potential buyers to purchase a specific item, or to deter them from that specific item.
For example, if you are shopping for a food product, and you notice two different brands with two different container designs, you will most likely take the item with the better-looking design, as you immediately think the actual product would be better.
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Desiging is the good concept and good design is more important!!!!!