Good Creative Brief for Better Customers

A good brief is the very first step for a satisfying creative project and this is true for both, the designer and the customer. It is the mile stone to ensure to the designer working with the right kind of customers and to the customer having best result and high professionalism. I’ve started this article by saying in the title “Good Brief for Better Customers”. What does it means?

Every designer doesn’t matter if specialized for the web, for printing or more focused in creating identities or packaging, hopes to work with good customers. But what “good customer” means? A famous name?An high budget? An interesting and challenging project? Sure all of these points and many others.

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