The mistake a lot of freelancers make when trying to expand their business is to focus on the acquisition of new clients. But (you’re probably wondering) isn’t that how you increase sales? Sure, it’s one avenue – and an important one – but you can’t do it at the expense of your current clients. Did you know that it can cost 5 to 10 times as much to find a new client as it does to keep an existing one?
May 4, 2012 By Leave a Comment