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Don’t Do TOO Good Of A Job!




Maybe this is happened to you. You’ve really nailed a project. You skip out of the client’s with a big smile because you’ve done the best work you have ever done. Months down the line, you haven’t heard a thing from the client and your emails are either not returned or they have cool salutations and don’t answer your question of when there might be another project. Either you’ve screwed something up or you’ve done such a stellar job that you’ve angered someone who hands out the freelance work. Believe it or not, it may be the latter. It’s not so odd… believe it or not!

One of my clearest examples was a freelance project for a firm that made postcards for the medical profession. Maybe you’ve received one from your doctor or dentist? You know the ones; balloons shaped like teeth or hearts shaped like teeth that remind you it’s time for a checkup. They look like they haven’t changed since 1972 because… they haven’t!


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