Developing a Freelance Marketing Plan

Freelancing can be a great opportunity for designers at any stage in their career. For some it may be a short stint that will help them get to where the ultimately want to be, and for others it can be a long-term destination. Regardless of which approach you’ll be taking, the competition will be fierce. The ease of entry into the industry is appealing for many people, but that also means that there are thousands of other designers you will have to compete with in order to land clients.

In this article we’ll take a look at how freelancers can approach marketing in order to increase the likelihood of success. There’s more to being a successful freelancer than just being a talented designer, and by starting with a solid marketing plan you can ensure that your skills are maximized.

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