Sometimes, the client/designer relationship is like an age-old matchup reminiscent of Ali vs. Frazier. Eagles vs. Cowboys. Yankees vs. Red Sox. Except in this game, the battle isn’t on the playing field — it’s in the boardroom, on the telephone, in an email. And this isn’t a game reliant on physical strength or technique; it’s about wits, expertise and political posturing. And unfortunately, there’s one team that wins 99% of the time. You guessed it: the client.
Yes, us “clients” — we’re the old-fashioned bloodsucking types who like to tear apart your work and sap out every inch of creativity from it until we’ve got something that meets our goals and, most importantly, is aesthetically pleasing to our wives. There’s many of our ilk out there who don’t care one bit about your usability expertise and Photoshop prowess. Unfortunately, our attitude often means that the work (and the designer) are bound to suffer…
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