Many business owners, nowadays, are of the view that when you understand your client, you have them hooked up with your product of service forever. However, in my views, knowing you client is only half the work done. The other half is in serving the client according to their needs and giving them their due attention.
Giving attention to your clients is perhaps the most integral part of customer relations and the most decisive factor for the fate of your business. It makes the client feel special and prompts him to prefer you over your competitors when it comes to generating business opportunities. However, one debate that always rises among marketing and business development professionals is that should you be giving attention to the ‘bird in hand’ i.e. the clients with whom you are already working, or ‘ two in the bush’ i.e. new and potential clients that exist in the market. For that matter, I am giving a complete analysis of the pros and cons of keeping your attention on the existing clients, and the pros and cons of diverting your attention to the new ones.