Why do we associate the color red with stop? Why is north at the top of most maps? Why do we look to street corners for the names of the street? We all become used to conventions that make life just plain easier. Pick up a newspaper and you quickly understand how to navigate from page to page and where to find the important information. The same holds true in web design. Conventions exist that designers can use to make browsing the web easy for users.
Visit Source Article …