Nowadays Graphic Designers work globally in many different Countries. The designer should visually communicate symbols and colors. These elements are part of our social everyday life and come together with a various range of meanings which are different for each culture.This makes obvious how much the study of the cross-cultural communication is important for properly deliver the desired message.
Designers sometimes tend to propose solutions which reflect their own tastes and social habits. Aesthetic canons are strictly related to the environment and background information about the target should be well studied. In a cross-cultural communication the use of symbols which are culturally accepted is field which must be taken in consideration during preliminary studies and benchmarking.