As designers we have our skills honed; a gorgeous portfolio, well designed business cards, and a vicious social media presence.
So what’s missing? Here we will be discussing the preparation for impressing a client. Impressing a client is crucial not only for initial business, but also for repeat business. Impressed clients will brag about their new projects and recommend you to their like minded colleagues. One happily impressed client could easily spread your talents around to ten or more people.
In the words of American advertising executive William Bernbach, “Word of mouth is the best medium of all.”. So by the client recommending you, they are putting their stamp of approval on your work. That’s something your portfolio or business card just can’t do.
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