I am proud to announce a new ad format at BSA — Image + Text. The image + text ad format consists of a publisher defined image size, a title with a max length of 25, 50, or 100 characters, and a description with a max length of 80, 150, 250, or 350 characters. Included in the ad unit is a link, “ads by BSA”, that links back to the publisher buy now page (this link is optional). It’s similar in format to networks like The Deck, but much more powerful and flexible for both the advertiser and the publisher. For the advertiser it’s not an “all or nothing” situation – they will be able to buy ads the way they normally buy ads at BSA by selecting the specific sites they want to be on. For publishers they are able to control the price, size, number of ads they are willing to sell, and more – like they do for regular BSA ad zones. More importantly, there is plenty of room for creative interpretation of the unit as demonstrated in the “inspiration” section of this post below.
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