Time… Money… If you’re like most business owners nowadays, you don’t have enough of either to go around. It’s understandable, therefore, when you stare in shock or laugh when someone offers to perform this snake-oil service called search engine optimization. It’s even more understandable when they tell you that the practice fondly referred to as “that SEO B.S.” takes time, money or a lot of both.
The savvy business owner is going to look at that person and ask one question. “What’s in it for me?” When it gets down to the nitty-gritty, you want to know:
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